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	<title>PR haystack</title>
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	<link>http://mithumukherjee.wordpress.com</link>
	<description>Searching for answers to the big PR questions</description>
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		<title>PR haystack</title>
		<link>http://mithumukherjee.wordpress.com</link>
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			<item>
		<title>Best librarian PR campaign ever</title>
		<link>http://mithumukherjee.wordpress.com/2009/08/01/best-librarian-pr-campaign-ever/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/08/01/best-librarian-pr-campaign-ever/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 15:42:58 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[ben and jerry's]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[librarian]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=92</guid>
		<description><![CDATA[Alison Flood writing in the Guardian this week shares the advocacy campaign of Burlington county librarian Andy Woodworth, who set up Facebook group &#8216;People for a library-themed Ben &#38; Jerry&#8217;s flavor!&#8216;: the aim? Get Ben and Jerry&#8217;s to introdce a library themed icecream!

Why? Well as Andy puts it, libraries are awesome and B&#38;J&#8217;s is tasty: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=92&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/08/01/best-librarian-pr-campaign-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
		</media:content>

		<media:content url="http://mithumukherjee.files.wordpress.com/2009/08/ice-cream-001.jpg" medium="image">
			<media:title type="html">Ice-cream-001</media:title>
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		<item>
		<title>Wedding planning &#8211; like a big corporate event, but with more heart</title>
		<link>http://mithumukherjee.wordpress.com/2009/07/25/wedding-planning-like-a-big-corporate-event-but-with-more-heart/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/07/25/wedding-planning-like-a-big-corporate-event-but-with-more-heart/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 10:30:18 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=86</guid>
		<description><![CDATA[This is slightly off-topic for this blog, but I just got married. It&#8217;s been all-consuming for the past eight months, and then now it&#8217;s all over. I haven&#8217;t got that completely crushing feeling of loss just yet &#8211; I suppose that will come as soon as I get back to work on Monday. In the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=86&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/07/25/wedding-planning-like-a-big-corporate-event-but-with-more-heart/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
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		<item>
		<title>Learning to phlog!</title>
		<link>http://mithumukherjee.wordpress.com/2009/05/31/learning-to-phlog/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/05/31/learning-to-phlog/#comments</comments>
		<pubDate>Sun, 31 May 2009 13:08:33 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Boris Johnson]]></category>
		<category><![CDATA[ipadio]]></category>
		<category><![CDATA[phlogging]]></category>
		<category><![CDATA[phonecast]]></category>
		<category><![CDATA[record]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=80</guid>
		<description><![CDATA[Boris is at it. So is Amanda Wilkie, a participant in the recent charity &#8216;moonwalk&#8217;, and so are countless others including charities, sporting organizations and government.
Nothing cynical, underhand or even remotely relating to expenses scandals here. What are they all doing then you ask? The answer is &#8216;phlogging&#8217;. The aptly named concept of sending a blog [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=80&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/05/31/learning-to-phlog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
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	</item>
		<item>
		<title>When times get hard sell with a nice bit of nostalgia</title>
		<link>http://mithumukherjee.wordpress.com/2009/05/13/when-times-get-hard-sell-with-a-nice-bit-of-nostalgia/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/05/13/when-times-get-hard-sell-with-a-nice-bit-of-nostalgia/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:04:58 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=76</guid>
		<description><![CDATA[I&#8217;m loving the current fashion for nostalgia in PR and advertising. You&#8217;ll have done well if you managed to miss the massive Wispa campaign last year. Stuff like that is just such strong testimony to the power of using brand advocates to spread your messaging for you.
The recent trend is a bit different but aims [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=76&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/05/13/when-times-get-hard-sell-with-a-nice-bit-of-nostalgia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
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		<item>
		<title>Experimenting with Ning &#8211; reasons to give it a go</title>
		<link>http://mithumukherjee.wordpress.com/2009/05/06/experimenting-with-ning-reasons-to-give-it-a-go/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/05/06/experimenting-with-ning-reasons-to-give-it-a-go/#comments</comments>
		<pubDate>Wed, 06 May 2009 21:37:58 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=74</guid>
		<description><![CDATA[A while back I posted a step by step experience of setting up a social network on Ning. After trying it out, I put forward a proposal to my employers to develop a Ning social network. I have to say that I&#8217;ve been really pleased by the results. It&#8217;s by no means a perfect platform, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=74&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/05/06/experimenting-with-ning-reasons-to-give-it-a-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
		</media:content>
	</item>
		<item>
		<title>HarperPlus &#8211; free additional content for readers = excellent marketing opportunity</title>
		<link>http://mithumukherjee.wordpress.com/2009/05/05/harperplus-free-additional-content-for-readers-excellent-marketing-opportunity/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/05/05/harperplus-free-additional-content-for-readers-excellent-marketing-opportunity/#comments</comments>
		<pubDate>Tue, 05 May 2009 20:34:34 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Harper Collins]]></category>
		<category><![CDATA[Readers]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=71</guid>
		<description><![CDATA[Harper Collins last week launched HarperPlus (see Bookseller coverage here). The site describes itself as &#8220;designed to enhance the reading experience&#8221;. By entering a page number from the print title where a symbol is displayed, you will get access to a variety of additional content (either video, audio, image, text or game).
The first book on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=71&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/05/05/harperplus-free-additional-content-for-readers-excellent-marketing-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
		</media:content>
	</item>
		<item>
		<title>PPC Digital publicity session at London Book Fair</title>
		<link>http://mithumukherjee.wordpress.com/2009/04/20/ppc-digital-publicity-session-at-london-book-fair/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/04/20/ppc-digital-publicity-session-at-london-book-fair/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:13:17 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[London Book Fair; PPC; Social Media; Blogging; Twitter]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=60</guid>
		<description><![CDATA[This year is my third London Book Fair, and the third time I’ve been to the PPC’s free seminar. I have to say I wasn’t blown away by the discussions or the panel, but nevertheless there were some good talking points.
The session was chaired by e-consultancy’s Michelle Goodall (@greenwellys). Great relaxed chair with some interesting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=60&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/04/20/ppc-digital-publicity-session-at-london-book-fair/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
		</media:content>

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			<media:title type="html">Bar</media:title>
		</media:content>

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			<media:title type="html">spaceball</media:title>
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		<item>
		<title>A twitter wordle</title>
		<link>http://mithumukherjee.wordpress.com/2009/03/25/a-twitter-wordle/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/03/25/a-twitter-wordle/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 09:54:28 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=56</guid>
		<description><![CDATA[
Do I REALLY say &#8216;really&#8217; all that much? oh dear. Check it on twitter.com/mithum
Make your own twitter wordle
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=56&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/03/25/a-twitter-wordle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
		</media:content>

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			<media:title type="html">Wordle: mithums' twitter</media:title>
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		<item>
		<title>Magical presentations</title>
		<link>http://mithumukherjee.wordpress.com/2009/03/19/magical-presentations/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/03/19/magical-presentations/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 21:18:43 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[CIPR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Training/events]]></category>
		<category><![CDATA["Nick Fitzherbert"]]></category>
		<category><![CDATA[GLG]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Seminar]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=52</guid>
		<description><![CDATA[I went to an absolutely brilliant talk last night arranged by the CIPR&#8217;s Greater London Sector Group (GLG). Nick Fitzherbert provides tips for presentation skills that are based on principals he acquired during his years as a member of the Magic Circle (if you really are too young or were deprived the joys of Paul Daniels in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=52&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/03/19/magical-presentations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Mithu Lucraft</media:title>
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		<item>
		<title>The longtail in action</title>
		<link>http://mithumukherjee.wordpress.com/2009/03/19/the-longtail-in-action/</link>
		<comments>http://mithumukherjee.wordpress.com/2009/03/19/the-longtail-in-action/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:43:32 +0000</pubDate>
		<dc:creator>Mithu Lucraft</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[long-tail]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://mithumukherjee.wordpress.com/?p=50</guid>
		<description><![CDATA[I&#8217;m actually amazed that my, ehem, &#8220;experiment&#8221; in ignoring my blog has demonstrated the long-tail effect just perfectly. It&#8217;s not a lot of hits, but it has kept on going despite my shameful lack of activity. I did some Googling and it&#8217;s actually pretty poor in terms of visibility, which suggests I&#8217;m not doing a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mithumukherjee.wordpress.com&blog=3420767&post=50&subd=mithumukherjee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://mithumukherjee.wordpress.com/2009/03/19/the-longtail-in-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mithu Lucraft</media:title>
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