Once again I would like to point out a rather clever advert I clocked on the underground, only I can’t find it anywhere online.

HSBC have released an advert promoting their sponsorship of the Wimbledon Championships 2008. According to the official website,

HSBC– becomes the Official Banking Partner of The Championships, providing banking facilities at the HSBC Bank on site by the Museum Building.  HSBC has also agreed to donate to charity a sum equal to the total amount generated via the HSBC branded red ticket resale boxes, in 2007 the amount donated to charity was in excess of £85,000.  In addition, HSBC will be working with the All England Club to expand the Road to Wimbledon junior event, henceforth to be known as The HSBC Road to Wimbledon National 14 and Under Challenge.

The advert is really pretty cool. It actually took me until the second time I saw it, standing waiting for my tube home this evening, to actually figure it out, but once I did I was impressed with the subtleties they have applied, and found the whole ensemble really rather engaging.

I don’t want to give the whole thing away as it really is quite inventive and fun to look for all the little touches, but they have set up the inside of an HSBC branch as a tennis court. It’s very very subtle…! Ten points if you spot more than ten tennis-themes – if you’re desperate to know what the ten I saw were skip to the end and I’ll add these in…

Being responsible for SAGE’s sponsorship I was also pleased by the simplicity of the messaging. The whole piece gave lots of food for thought. It’s strongly branded, simple, and clever. Just what a sponsorship ad should be. Lovely. Good work HSBC. Just put the ad online somewhere so I can link to it?? Thanks.

The eight references…Tim Henman at the desk on the front left; strawberries and cream on his desk; the two female tennis players (handbags as rackets), the umpire, the net, the runner, the green watercooler, the wimbledon mug, the Cliff cd’s, SW19 on the ladder.

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