PR Haystack is Mithu Lucraft’s personal blog, asking questions and making observations about the world of PR. I am PR Manager for SAGE Publications ltd, but this blog is not in any way affiliated to SAGE, or related to my role there. I will as much as possible refrain from discussing anything related to my business, but will be commenting on the world of PR , marketing, social media, advertising, and of course publishing more widely! Thoughts and comments are all my own and not a reflection of my employer. Thanks!