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Harper Collins last week launched HarperPlus (see Bookseller coverage here). The site describes itself as “designed to enhance the reading experience”. By entering a page number from the print title where a symbol is displayed, you will get access to a variety of additional content (either video, audio, image, text or game).

The first book on the site is Apache by Ed Macy. It’s easy to see why a book like this works well. There are lots of additional photos, and creating a platform like this is a way to introduce additional value without adding to production charges, while at the same time creating something that readers can interact with.

This is a great strategy by HC. Not just in terms of reader engagement, but more for the benefit of providing the book with free online advertising. Readers get to experience something of the book’s essence outside of just the print title.

Where I think HC’s site falls down is in the levels of interaction possible. Given this is a very glossy-web.2.0-looking site, it’s almost frustrating to find that actually, once you’re on there, it’s all pretty much flat content, with little or no opportunities for the fans to engage on the site. They can read the additional content, listen to the audio and watch the videos, but they have no choice other than to do this on their own. This is missing a trick: while reading is a solitary activity, sites like this should be faciliating dialogue, and letting fans connect. Other than social media bookmarking, you’re on your own on HC Plus. Shame.